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Improved D4W Marketing Campaign Management Service

Published on : 25/3/2020


Dental4Window’s marketing platform, D4W Marketing, is changing the face of how practices promote and grow their practices with its Campaign Manager feature, making it easier for dental practitioners to communicate with existing patients and attracting new clientele.

Dentistry has become a very competitive industry, with an increasing number of dentists marketing their services each year. Fortunately, consistent and well-designed campaigns, as part of an overall marketing plan, can help you to stand out from the crowd, raise awareness across your local patient community and improve repeat visits to your practice.

Modern Dentistry, Modern Services – D4W Marketing

We understand marketing isn’t a core competency for a dental professional, but the requirement for a practice to communicate with new and existing patients, is now a requisite in this digital age.

D4W Marketing is a value-added service that aims to ‘demystify’ the promotion of your practice. With D4W Marketing, you’ll have access to an integrated portal, which acts as the central hub of all your practice marketing, along with a dedicated Campaign Manager, who will support you in building a marketing plan and teach you how to use D4W Marketing.

Your Campaign Manager will:

  • Set automated tasks linked to D4W Marketing templates (incl. recall conversions).
  • Teach the client how to generate patient lists in D4W Queries .
  • Teach the client how to use the D4W Marketing Portal .
  • Provide advice on effective communication methods and segmentation .
  • Build a Marketing Plan for the client to reference when sending campaigns.
  • Annual review of Marketing Plan and implementation of improvements
If you are manually sending recalls, the Campaign Manager will also streamline this process by linking templates within D4W so you don’t need to export and import to the portal.

With D4W Marketing you will

  • Increase return appointments.
  • Increase your revenue and educate patients with cost effective, multi-channel marketing.
  • Keep in personalised and meaningful communication with your patients.
  • Save on branding, design and administration costs.

To arrange a demo of D4W Marketing click here. D4W Marketing is only available with Dental4Windows.

FAQ Section

Do I need marketing experience or experience with a marketing plan?

No experience is required, the D4W Marketing was designed with dentists & dental professionals in mind, understanding that marketing is not your core function. Your assigned Campaign Manager will have the expertise to assist you in all aspects of expertly marketing your practice, with an actionable campaign-base marketing plan tailored to your requirements.

What are the benefits of a Campaign Manager?

Practices using a Campaign Manager are able to broaden their potential reach to prospective new patients and communicate in a more targeted and meaningful way leading to increased patient recall rates. Your Campaign Manager will oversee professional campaign materials with personalised messaging which have been shown to have a high engagement rate and credibility amongst recipients.

What if I don’t have the time?

Your campaign manager will work alongside you, saving you time by streamlining & automating procedures for recalls, reactivation’s, birthday wishes, post visit surveys & welcomes packs – set on your behalf.

Find out more about D4W Marketing 

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