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How Mobile Devices are Revolutionising the Patient Experience
As technology continues to grow as part of our day-to-day life, mobile devices are revolutionising the way we organise healthcare, including browsing for practice information, choosing a provider and booking and confirming appointments.
Dental practice management software in Australia needs to be conducive to the rising popularity of technology and the role of smartphones as a method by which we gain information and make choices. Mobile devices can play a big part in the overall patient experience, leading to increased patient satisfaction and retention and increased referrals to your practice. Here’s how.
The new way to book dental appointments is online
An increasing number of patients are choosing online as their preferred method of appointment booking. It reduces time spent on the phone negotiating appointment openings and it can be done at any time of the day. An online booking system ideally needs to be wholly integrated with the practice management system so that the two can work in tandem – patients can easily book and the practice can just as easily confirm. D4W’s integrated online booking system is eAppointments
Appointment reminders direct to patient smartphones
Another advantage of an integrated patient management system and appointment booking system is the reminder function – text messages or emails are delivered straight to your patient’s smartphone with minimal effort. This means no more missed appointments, and no more angry patients who have turned up for an appointment only to discover it’s been changed. Efficient patient management software, which can also automatically update and store patient message replies, will keep your patients coming back to your practice.
Accessing your practice’s website via mobile phone
Research conducted by global information and measurement company Nielsen and Australian network provider Telstra suggests that 11.5 million Australians aged 14 and over accessed the internet via their mobile phone in 2014. If your practice doesn’t have a website, it might be time to consider one, as you could be missing out on a lot of patient traffic. People like to have the latest information at their fingertips, and a mobile-friendly website may just be the defining factor for them to choose your practice.
News and information while patients wait
A tech savvy practice may provide patients with tablets to browse news websites whilst they wait, as opposed to dusty, old magazines filled with stories about celebrities. Browsing news articles may even help patients pass the waiting time with ease and lessen the anxiety of their impending appointment.
Your practice might even capitalise on tablet use by storing the practice website as the tablet homepage, giving patients more information about your healthcare centre.
It is important to stay ahead of the market by recognising the place technology plays in our daily habits. The rise of mobile devices may change the face of your practice and transform the patient experience. Mobile devices are here to stay, and may prove the difference between a stagnant business and a flourishing healthcare centre.
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