The Importance of a Digital Presence

Marketing for dental practices has changed dramatically over recent years. Having an online booking service and presence has become paramount to ensure your practice is accessible to potential new and existing patients.

With more practices opening their doors, where do you start with your online presence for your practice?

When people want to know something, most will make Google their first port of call. By setting up a Google My Business account, it ensures that potential patients can find out about your dental surgery including hours of operation, your contact information and most importantly, where you are located on the map.

Google recognises that dental practices accept online appointments and now allow businesses to add an appointment link to their Google My Business account. Practices who add their eAppointments link to their Google My Business page find they are getting a growing number of new patients booking with them now that it is easier than ever for patients to book online.

Facebook allows dentists to build rapport with their patients and keep them up to date with happenings in the practice. New patients use Facebook to check reviews and images of the practice to assist them in their decision making when searching for a new dentist.

By linking your eAppointments through the Facebook Book Now button, it allows new and existing patients direct access to schedule with you.

Another important aspect of digital prescense is your practice website. Make it easy for your patients to navigate your website and find “Book Now” buttons by having them at the top and bottom of every page.

Remember, add content regularly to all your online media platforms – it doesn’t always have to be dental related, but as long as it piques the interest of your patients, they will interact with you and grow your online presence.

To find out more about online promotion for your practice, register now for our free eAppointments Consulting webinar today!